With all of the news from Googles I/O event this week and with GoogleTV taking the lead story, I think this acquisition of Simplify-Media may have slipped by most of the media and googleotti. But I believe the Simplify-Media acquisition will accelerate Google’s delivery of a converged cross-platform solution that could be best of bread in the marketplace.
The key benefit of acquiring Simplify-Media is quite obvious, streaming music. Apple whom already provides syncing and linking to music via iTunes and dominates the music market is keenly aware of the benefits of streaming music or music you already own. Especially to wireless devices and TV’s thus the recent announcement to acquire LaLa was also a great acquisition for Apple.
I beleive GoogleTV will lead the marketplace by also rolling out the streaming video. Most likely in the form of a Personal Video Recorder (same as a network DVR) & Video on Demand for the TV, Mobile and Desktop. Integrating in You-Tube, Picassa, Gmail, Buzz will round out the social enablement of media across mobile, desktop, and TV. This makes for a very compelling consumer experience far beyond the Triple Play Bundle or TV Everywhere initatives and all riding on someone elses IP network at significantly decreased cost for Google.
But don’t count the Cable MSO’s or Apple yet as the advertising dollars are very significant to their revenue streams and future. Competition is good! It drives innovation and a better consumer experience. So code on my friends!