A recent study from the Kellogg School, explored how our beliefs about creativity can undermine our innovation efforts.

“People think their best ideas are coming fast and early,”  Kellogg researchers say. “In fact, you’re either not seeing any drop-off in quality, or your ideas get better.”

A reason for the belief in the creativity cliff is that we assume that innovation is a process for generating unique ideas. The reality is that creativity and innovation are far more likely to be “recombinative”, a process whereby we build on what has gone before. Bored and brilliant ideas are often phenomenal, but innovating alone is hard and together is just so much better.