Bored and brilliant ideas are often phenomenal, but innovating alone is hard and together is just so much better. A researcher at the University of William and Mary analyzed 300,000 Torrance Test scores since the 50s. She found that creativity scores began to nosedive in 1990. She concluded that we’re now facing a “creativity crisis.” The scientist blames our hurried, over-scheduled lives and “ever increasing amounts of time interacting with electronic entertainment devices.” I believe it is also engrained by systemic learning and our tendency to rely on best practices.
Another recent study from the Kellogg School, explored how our beliefs about creativity can undermine our innovation efforts.“People think their best ideas are coming fast and early”. A reason for the belief in the creativity cliff is that we assume that innovation is a process for generating unique ideas. The reality is that innovative ideas are far more likely to be “recombinative” than unique.
Dig-in and find your winning formula for innovative capacity.