Fueling the Double Diamond

Human-centered Systems Thinking is a problem solving approach that combines the analytical tools of systems thinking with the creative methods of human-centered design, but it appears that creative thinking is harder to find these days. A researcher at the University of William and Mary analyzed 300,000 Torrance Test scores since the 50s. She found that creativity scores began to nosedive in 1990. She concluded that we’re now facing a creativity crisis. Scientists blame our over-scheduled lives and our time interacting with electronic devices. I suspect standardized curriculum, best practices, and the pressure for productivity in the workplace all in some way have contributed.

Some Techniques for Creative Problem Solving
Analogical Reasoning from outside domains
Bored and Brilliant Activities
Divide and conquer
Means-ends analysis
Method of focal objects
Morphological analysis
Oblique Strategies
Lateral Thinking
Liberating Structures
Six Thinking Hats

Nielsen Norman Group

Psychology for UX: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design. Resources in this study guide are grouped under the following topics:

Cognitive bias

Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychologysociologybehavioral economics and choice architecture.

Most of these biases are reproducible by research; there are often controversies about classifying these biases or explaining them. Explanations include mental-processing, and the heuristics that the brain uses to produce judgments. Both effects can be present at the same time.

Most all cognitive bias can be linked to our beliefs, decision-making, learned behaviors while emotional bias is associated with social norms or cultural values.